{"id":2363,"date":"2025-09-09T09:42:54","date_gmt":"2025-09-09T09:42:54","guid":{"rendered":"https:\/\/usdilab.com\/?p=2363"},"modified":"2025-09-09T09:42:55","modified_gmt":"2025-09-09T09:42:55","slug":"gopro-de-che-11-ty-usd-doi-mat-nguy-co-pha-san-vi-ao-tuong-suc-manh","status":"publish","type":"post","link":"https:\/\/usdilab.com\/index.php\/2025\/09\/09\/gopro-de-che-11-ty-usd-doi-mat-nguy-co-pha-san-vi-ao-tuong-suc-manh\/","title":{"rendered":"GoPro: \u0110\u1ebf ch\u1ebf 11 t\u1ef7 USD \u0111\u1ed1i m\u1eb7t nguy c\u01a1 ph\u00e1 s\u1ea3n v\u00ec \u1ea3o t\u01b0\u1edfng s\u1ee9c m\u1ea1nh"},"content":{"rendered":"\n

T\u1eeb m\u1ed9t k\u1ebb \u201ctay tr\u1eafng\u201d v\u1edbi \u00fd t\u01b0\u1edfng b\u00f9ng n\u1ed5 tr\u00ean chi\u1ebfc xe van c\u0169, Nick Woodman \u0111\u00e3 x\u00e2y d\u1ef1ng n\u00ean GoPro \u2013 bi\u1ec3u t\u01b0\u1ee3ng m\u1ed9t th\u1eddi c\u1ee7a gi\u1edbi \u01b0a m\u1ea1o hi\u1ec3m, m\u1ed9t \u0111\u1ebf ch\u1ebf c\u00f4ng ngh\u1ec7 t\u1eebng \u0111\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 11 t\u1ef7 USD. Th\u1ebf nh\u01b0ng, h\u00e0o quang \u1ea5y gi\u1edd \u0111\u00e2y \u0111\u00e3 m\u1edd nh\u1ea1t, nh\u01b0\u1eddng ch\u1ed7 cho b\u00f3ng ma ph\u00e1 s\u1ea3n.<\/p>\n\n\n\n

C\u00e2u chuy\u1ec7n v\u1ec1 GoPro kh\u00f4ng ch\u1ec9 l\u00e0 bi k\u1ecbch c\u1ee7a m\u1ed9t c\u00f4ng ty, m\u00e0 c\u00f2n l\u00e0 b\u00e0i h\u1ecdc \u0111\u1eaft gi\u00e1 v\u1ec1 ng\u01b0\u1eddi thuy\u1ec1n tr\u01b0\u1edfng \u0111\u00e3 \u0111\u1ec3 con t\u00e0u l\u1ea1c l\u1ed1i v\u00ec ch\u00ednh s\u1ef1 \u201c\u1ea3o t\u01b0\u1edfng s\u1ee9c m\u1ea1nh\u201d c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n

T\u1eeb \u0111am m\u00ea \u0111\u1ebfn \u1ea3o t\u01b0\u1edfng<\/strong><\/p>\n\n\n\n

Nick Woodman kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t doanh nh\u00e2n b\u1ea9m sinh v\u1edbi b\u1ea3ng th\u00e0nh t\u00edch ho\u00e0n h\u1ea3o. Tr\u01b0\u1edbc GoPro, anh \u0111\u00e3 n\u1ebfm tr\u1ea3i hai th\u1ea5t b\u1ea1i \u00ea ch\u1ec1 trong c\u00e1c d\u1ef1 \u00e1n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. Ch\u00ednh nh\u1eefng c\u00fa ng\u00e3 \u0111\u00f3 \u0111\u00e3 \u0111\u1ea9y anh \u0111\u1ebfn Australia, t\u00ecm s\u1ef1 b\u00ecnh y\u00ean tr\u00ean nh\u1eefng con s\u00f3ng. V\u00e0 t\u1ea1i \u0111\u00e2y, Woodman \u2013 m\u1ed9t ng\u01b0\u1eddi l\u01b0\u1edbt s\u00f3ng nghi\u1ec7p d\u01b0 \u2013 nh\u1eadn ra m\u1ed9t \u0111i\u1ec1u \u0111\u01a1n gi\u1ea3n nh\u01b0ng thi\u1ebfu s\u00f3t: kh\u00f4ng ai c\u00f3 th\u1ec3 t\u1ef1 quay l\u1ea1i nh\u1eefng kho\u1ea3nh kh\u1eafc tuy\u1ec7t v\u1eddi c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n

T\u1eeb tr\u0103n tr\u1edf c\u00e1 nh\u00e2n, \u00fd t\u01b0\u1edfng GoPro ra \u0111\u1eddi. B\u1eaft \u0111\u1ea7u v\u1edbi m\u1ed9t chi\u1ebfc camera film 35mm gi\u00e1 r\u1ebb \u0111\u01b0\u1ee3c g\u1eafn v\u00e0o c\u1ed5 tay, Woodman \u0111\u00e3 bi\u1ebfn n\u00f3 th\u00e0nh c\u00f4ng c\u1ee5 ghi l\u1ea1i \u201cg\u00f3c nh\u00ecn th\u1ee9 nh\u1ea5t\u201d \u2013 m\u1ed9t kh\u00e1i ni\u1ec7m c\u00e1ch m\u1ea1ng trong quay phim nghi\u1ec7p d\u01b0.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

S\u1ef1 th\u00e0nh c\u00f4ng ban \u0111\u1ea7u c\u1ee7a GoPro kh\u00f4ng \u0111\u1ebfn t\u1eeb c\u00f4ng ngh\u1ec7 ph\u1ee9c t\u1ea1p, m\u00e0 t\u1eeb vi\u1ec7c ch\u1ea1m \u0111\u00fang v\u00e0o m\u1ed9t nhu c\u1ea7u ch\u01b0a \u0111\u01b0\u1ee3c khai th\u00e1c, m\u1ed9t tinh th\u1ea7n kh\u00e1m ph\u00e1 v\u00e0 chia s\u1ebb m\u00e0 th\u1ebf h\u1ec7 YouTube khao kh\u00e1t. Woodman, v\u1edbi kh\u1ea3 n\u0103ng marketing thi\u00ean b\u1ea9m v\u00e0 ni\u1ec1m \u0111am m\u00ea ch\u00e1y b\u1ecfng, \u0111\u00e3 bi\u1ebfn GoPro kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t chi\u1ebfc camera, m\u00e0 l\u00e0 \u201cchi\u1ebfc v\u00e9\u201d \u0111\u1ebfn nh\u1eefng cu\u1ed9c phi\u00eau l\u01b0u, \u0111\u1ebfn s\u1ef1 t\u1ef1 do th\u1ec3 hi\u1ec7n b\u1ea3n th\u00e2n.<\/p>\n\n\n\n

Th\u1eadp k\u1ef7 sau \u0111\u00f3 l\u00e0 th\u1eddi k\u1ef3 ho\u00e0ng kim c\u1ee7a GoPro. Doanh thu nh\u1ea3y v\u1ecdt, th\u01b0\u01a1ng hi\u1ec7u tr\u1edf th\u00e0nh t\u1eeb \u0111\u1ed3ng ngh\u0129a v\u1edbi camera h\u00e0nh \u0111\u1ed9ng (action camera). T\u1eeb ch\u1ed7 b\u00e1n v\u00e0i tr\u0103m chi\u1ebfc camera film 35\u202fmm v\u00e0o n\u0103m 2004, GoPro m\u1edf r\u1ed9ng nhanh ch\u00f3ng: doanh thu 2013 \u0111\u1ea1t g\u1ea7n 1\u202ft\u1ef7 USD, b\u00e1n ra 3,8\u202ftri\u1ec7u m\u00e1y Hero HD.<\/p>\n\n\n\n

\u0110\u1ebfn n\u0103m 2014, GoPro IPO th\u00e0nh c\u00f4ng, \u0111\u1ea1t \u0111\u1ecbnh gi\u00e1 11 t\u1ef7 USD.<\/p>\n\n\n\n

Nick Woodman, t\u1eeb m\u1ed9t anh ch\u00e0ng \u201cl\u01b0\u1edbt s\u00f3ng\u201d nay tr\u1edf th\u00e0nh CEO \u0111\u01b0\u1ee3c tr\u1ea3 l\u01b0\u01a1ng cao nh\u1ea5t n\u01b0\u1edbc M\u1ef9 v\u00e0o n\u0103m 2015, v\u1edbi con s\u1ed1 g\u00e2y s\u1ed1c 285 tri\u1ec7u USD \u2013 g\u1ea5p \u0111\u00f4i l\u1ee3i nhu\u1eadn r\u00f2ng c\u1ee7a c\u00f4ng ty trong n\u0103m \u0111\u00f3. Ni\u1ec1m tin d\u00e2ng cao, Woodman h\u01b0\u1edfng tr\u1ecdn vinh quang c\u1ee7a m\u1ed9t nh\u00e0 s\u00e1ng l\u1eadp Silicon Valley th\u00e0nh c\u00f4ng.<\/p>\n\n\n\n

Ch\u00ednh t\u1ea1i \u0111\u1ec9nh cao n\u00e0y, m\u1ea7m m\u1ed1ng c\u1ee7a s\u1ef1 th\u1ea5t b\u1ea1i b\u1eaft \u0111\u1ea7u n\u1ea3y n\u1edf, \u0111\u01b0\u1ee3c nu\u00f4i d\u01b0\u1ee1ng b\u1edfi th\u1ee9 m\u00e0 ch\u00fang ta c\u00f3 th\u1ec3 g\u1ecdi l\u00e0 \u201c\u1ea3o t\u01b0\u1edfng s\u1ee9c m\u1ea1nh\u201d. Nick Woodman, ng\u01b0\u1eddi t\u1eebng l\u00e0 bi\u1ec3u t\u01b0\u1ee3ng c\u1ee7a s\u1ef1 t\u1eadp trung v\u00e0 s\u00e1ng t\u1ea1o, d\u01b0\u1eddng nh\u01b0 \u0111\u00e3 b\u1ecb cho\u00e1ng ng\u1ee3p b\u1edfi th\u00e0nh c\u00f4ng qu\u00e1 l\u1edbn v\u00e0 d\u00f2ng ti\u1ec1n kh\u1ed5ng l\u1ed3.<\/p>\n\n\n\n

Th\u00e0nh c\u00f4ng qu\u00e1 nhanh khi\u1ebfn Nick Woodman tin r\u1eb1ng m\u00ecnh c\u00f3 th\u1ec3 \u201c\u00f4m \u0111\u1ed3m\u201d m\u1ecdi th\u1ee9. Thay v\u00ec t\u00e1i \u0111\u1ea7u t\u01b0 m\u1ed9t c\u00e1ch th\u1eadn tr\u1ecdng, ng\u00e2n s\u00e1ch R&D \u0111\u01b0\u1ee3c d\u00e0n tr\u1ea3i kh\u1eafp n\u01a1i, d\u1eabn \u0111\u1ebfn t\u00ecnh tr\u1ea1ng ph\u00ecnh to b\u1ed9 m\u00e1y v\u00e0 thi\u1ebfu t\u1eadp trung v\u00e0o s\u1ea3n ph\u1ea9m l\u00f5i. GoPro b\u1ed7ng ch\u1ed1c t\u0103ng g\u1ea5p \u0111\u00f4i nh\u00e2n s\u1ef1 l\u00ean 1.600 ng\u01b0\u1eddi m\u00e0 kh\u00f4ng c\u00f3 s\u1ef1 ki\u1ec3m so\u00e1t ch\u1eb7t ch\u1ebd v\u1ec1 hi\u1ec7u qu\u1ea3. M\u1ee9c l\u01b0\u01a1ng kh\u1ed5ng l\u1ed3 c\u1ee7a CEO l\u00e0 v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh cho s\u1ef1 m\u1ea5t c\u00e2n b\u1eb1ng gi\u1eefa chi ph\u00ed v\u00e0 gi\u00e1 tr\u1ecb t\u1ea1o ra.<\/p>\n\n\n\n

T\u1ea1i th\u1eddi \u0111i\u1ec3m \u0111\u00f3, nh\u00e0 s\u00e1ng l\u1eadp Woodman d\u01b0\u1eddng nh\u01b0 tin r\u1eb1ng GoPro c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t \u201c\u0111\u1ebf ch\u1ebf\u201d \u0111a ng\u00e0nh ch\u1ec9 v\u00ec h\u1ecd c\u00f3 ti\u1ec1n v\u00e0 th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh. V\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh nh\u1ea5t l\u00e0 tham gia m\u1ea3ng truy\u1ec1n th\u00f4ng thay v\u00ec t\u1eadp trung ph\u00e1t tri\u1ec3n, n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng camera h\u00e0nh \u0111\u1ed9ng c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n

CEO Woodman \u0111\u00e3 th\u00e0nh l\u1eadp GoPro Entertainment, quy\u1ebft \u0111\u1ecbnh chi h\u00e0ng tri\u1ec7u USD \u0111\u1ec3 bi\u1ebfn GoPro th\u00e0nh m\u1ed9t c\u00f4ng ty truy\u1ec1n th\u00f4ng, thu\u00ea v\u1ec1 c\u00e1c \u201csao\u201d t\u1eeb HBO, Hulu, l\u00e0 m\u1ed9t minh ch\u1ee9ng cho s\u1ef1 l\u1ea1c l\u1ed1i. GoPro qu\u00ean m\u1ea5t r\u1eb1ng gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a h\u1ecd l\u00e0 ph\u1ea7n c\u1ee9ng v\u00e0 tr\u1ea3i nghi\u1ec7m quay video, ch\u1ee9 kh\u00f4ng ph\u1ea3i s\u1ea3n xu\u1ea5t n\u1ed9i dung. M\u1ea3ng n\u00e0y nhanh ch\u00f3ng th\u1ea5t b\u1ea1i v\u00e0 b\u1ecb \u0111\u00f3ng c\u1eeda n\u0103m 2016 v\u00ec kh\u00f4ng sinh \u0111\u01b0\u1ee3c \u0111\u1ed3ng doanh thu n\u00e0o \u0111\u00e1ng k\u1ec3.<\/p>\n\n\n\n

\u0110\u1ebfn cu\u1ed1i n\u0103m 2016, CEO Woodman ti\u1ebfp t\u1ee5c c\u00f3 c\u00fa ng\u00e3 khi th\u00e0nh l\u1eadp Karma Drone, tr\u1edf th\u00e0nh sai l\u1ea7m ch\u1ebft ng\u01b0\u1eddi nh\u1ea5t c\u1ee7a c\u00f4ng ty.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Ban \u0111\u1ea7u, GoPro t\u1eeb ch\u1ed1i h\u1ee3p t\u00e1c v\u1edbi DJI \u2013 ng\u01b0\u1eddi d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng drone, v\u00ec qu\u00e1 t\u1ef1 tin v\u00e0o kh\u1ea3 n\u0103ng t\u1ef1 ph\u00e1t tri\u1ec3n. K\u1ebft qu\u1ea3 l\u00e0 Karma Drone cho ra \u0111\u1eddi m\u1ed9t s\u1ea3n ph\u1ea9m l\u1ed7i, ph\u1ea3i thu h\u1ed3i h\u00e0ng lo\u1ea1t, g\u00e2y thi\u1ec7t h\u1ea1i h\u00e0ng tr\u0103m tri\u1ec7u USD v\u00e0 l\u00e0m s\u1ee9t m\u1ebb nghi\u00eam tr\u1ecdng danh ti\u1ebfng. Quy\u1ebft \u0111\u1ecbnh n\u00e0y kh\u00f4ng ch\u1ec9 l\u00e0 sai l\u1ea7m v\u1ec1 s\u1ea3n ph\u1ea9m, m\u00e0 c\u00f2n l\u00e0 s\u1ef1 ki\u00eau ng\u1ea1o khi \u0111\u00e1nh gi\u00e1 th\u1ea5p \u0111\u1ed1i th\u1ee7.<\/p>\n\n\n\n

Trong khi Woodman m\u1ea3i m\u00ea v\u1edbi nh\u1eefng d\u1ef1 \u00e1n \u201cbay b\u1ed5ng\u201d, b\u1ecf qu\u00ean gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i v\u00e0 xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng th\u00ec th\u1ebf gi\u1edbi c\u00f4ng ngh\u1ec7 \u0111ang thay \u0111\u1ed5i nhanh ch\u00f3ng. Smartphone ng\u00e0y c\u00e0ng m\u1ea1nh m\u1ebd, \u0111e d\u1ecda tr\u1ef1c ti\u1ebfp \u0111\u1ebfn th\u1ecb tr\u01b0\u1eddng camera h\u00e0nh \u0111\u1ed9ng ph\u1ed5 th\u00f4ng.<\/p>\n\n\n\n

C\u00e1c \u0111\u1ed1i th\u1ee7 nh\u1ecf h\u01a1n nh\u01b0ng nhanh nh\u1eb9n h\u01a1n nh\u01b0 Insta360 l\u1ea1i t\u1eadp trung v\u00e0o \u0111\u1ed5i m\u1edbi c\u00f4ng ngh\u1ec7 (360 \u0111\u1ed9, AI) v\u00e0 x\u00e2y d\u1ef1ng h\u1ec7 sinh th\u00e1i ph\u1ea7n m\u1ec1m.<\/p>\n\n\n\n

GoPro, d\u01b0\u1edbi s\u1ef1 l\u00e3nh \u0111\u1ea1o c\u1ee7a Woodman, v\u1eabn c\u1ed1 ch\u1ea5p v\u1edbi m\u00f4 h\u00ecnh kinh doanh c\u0169, th\u1eadm ch\u00ed c\u1eaft gi\u1ea3m ng\u00e2n s\u00e1ch nghi\u00ean c\u1ee9u (R&D) t\u1eeb 358,9 tri\u1ec7u USD (2016) xu\u1ed1ng ch\u1ec9 c\u00f2n 153,8 tri\u1ec7u USD (2019).<\/p>\n\n\n\n

Vi\u1ec7c n\u00e0y l\u00e0m t\u00ea li\u1ec7t kh\u1ea3 n\u0103ng \u0111\u1ed5i m\u1edbi c\u1ee7a c\u00f4ng ty, khi\u1ebfn s\u1ea3n ph\u1ea9m k\u00e9m c\u1ea1nh tranh v\u1ec1 c\u00f4ng ngh\u1ec7, ch\u1ea5t l\u01b0\u1ee3ng kh\u00f4ng nh\u1ea5t qu\u00e1n, v\u00e0 d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng xu\u1ed1ng c\u1ea5p, l\u00e0m m\u1ea5t \u0111i ni\u1ec1m tin c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u00e0 danh ti\u1ebfng th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n

V\u1eadt l\u1ed9n<\/strong><\/p>\n\n\n\n

Hi\u1ec7n t\u1ea1i, GoPro \u0111ang v\u1eadt l\u1ed9n t\u1eebng ng\u00e0y, v\u1edbi gi\u00e1 c\u1ed5 phi\u1ebfu ch\u1ec9 c\u00f2n l\u00e0 m\u1ed9t ph\u1ea7n nh\u1ecf so v\u1edbi \u0111\u1ec9nh cao v\u00e0 nguy c\u01a1 ph\u00e1 s\u1ea3n lu\u00f4n hi\u1ec7n h\u1eefu. M\u1eb7c d\u00f9 c\u00f3 nh\u1eefng n\u1ed7 l\u1ef1c xoay chuy\u1ec3n t\u00ecnh th\u1ebf nh\u01b0 t\u1eadp trung v\u00e0o b\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp v\u00e0 d\u1ecbch v\u1ee5 \u0111\u0103ng k\u00fd (l\u01b0u tr\u1eef \u0111\u00e1m m\u00e2y), Nick Woodman \u0111\u00e3 c\u1eaft gi\u1ea3m l\u01b0\u01a1ng xu\u1ed1ng 1 USD, nh\u01b0ng nh\u1eefng n\u1ed7 l\u1ef1c n\u00e0y qu\u00e1 mu\u1ed9n v\u00e0 kh\u00f4ng \u0111\u1ee7 \u0111\u1ec3 b\u00f9 \u0111\u1eafp nh\u1eefng t\u1ed5n th\u1ea5t l\u1edbn.<\/p>\n\n\n\n

Doanh thu n\u0103m 2024 gi\u1ea3m 20,3% so v\u1edbi 2023, c\u00f2n 801,5\u202ftri\u1ec7u USD, ch\u1ee7 y\u1ebfu do l\u01b0\u1ee3ng m\u00e1y b\u00e1n ra ch\u1ec9 2,4\u202ftri\u1ec7u chi\u1ebfc (gi\u1ea3m 18,5%). L\u1ed7 r\u00f2ng n\u0103m 2024 c\u1ee7a GoPro l\u00ean \u0111\u1ebfn 432\u202ftri\u1ec7u USD, n\u0103m th\u1ee9 hai li\u00ean ti\u1ebfp c\u00f4ng ty b\u00e1o l\u1ed7 n\u1eb7ng.<\/p>\n\n\n\n

Th\u1ecb ph\u1ea7n camera h\u00e0nh \u0111\u1ed9ng s\u1ee5t m\u1ea1nh, c\u1ed5 phi\u1ebfu lao d\u1ed1c t\u1eeb \u0111\u1ec9nh 93,85 USD (2014) c\u00f2n d\u01b0\u1edbi 1 USD, v\u1ed1n h\u00f3a hi\u1ec7n ch\u1ec9 kho\u1ea3ng 115\u202ftri\u1ec7u USD, so v\u1edbi 1,6\u202ft\u1ef7 USD n\u0103m 2021<\/p>\n\n\n\n

M\u1eb7c d\u00f9 b\u00e1o c\u00e1o g\u1ea7n \u0111\u00e2y (Q1\/2025) cho th\u1ea5y doanh thu \u0111\u1ea1t 134 tri\u1ec7u USD, \u0111\u1ea1t m\u1ee9c cao nh\u1ea5t trong d\u1ef1 b\u00e1o, nh\u01b0ng v\u1eabn ti\u1ebfp t\u1ee5c xu h\u01b0\u1edbng gi\u1ea3m so v\u1edbi c\u00e1c n\u0103m tr\u01b0\u1edbc. Doanh thu h\u00e0ng n\u0103m gi\u1ea3m t\u1eeb 892 tri\u1ec7u USD v\u00e0o n\u0103m 2020 xu\u1ed1ng c\u00f2n 801 tri\u1ec7u USD v\u00e0o n\u0103m 2024.<\/p>\n\n\n\n

Doanh thu t\u1eeb k\u00eanh b\u00e1n l\u1ebb gi\u1ea3m s\u00fat, trong khi doanh thu t\u1eeb GoPro.com (bao g\u1ed3m c\u1ea3 \u0111\u0103ng k\u00fd) c\u0169ng gi\u1ea3m 48% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m tr\u01b0\u1edbc trong Q1\/2024.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

B\u00ean c\u1ea1nh l\u1ed7 l\u1edbn, GoPro c\u00f2n \u0111\u1ed1i di\u1ec7n t\u1ef7 l\u1ec7 thanh kho\u1ea3n (current ratio) ch\u1ec9 0,95, cho th\u1ea5y t\u00e0i s\u1ea3n ng\u1eafn h\u1ea1n kh\u00f4ng \u0111\u1ee7 trang tr\u1ea3i n\u1ee3 ng\u1eafn h\u1ea1n. D\u00f2ng ti\u1ec1n \u00e2m li\u00ean t\u1ee5c, c\u00f9ng t\u1ef7 l\u1ec7 n\u1ee3\/v\u1ed1n ch\u1ee7 s\u1edf h\u1eefu t\u0103ng t\u1eeb 0,23 l\u00ean 0,81, khi\u1ebfn th\u1ecb tr\u01b0\u1eddng \u0111\u1eb7t d\u1ea5u h\u1ecfi v\u1ec1 kh\u1ea3 n\u0103ng duy tr\u00ec ho\u1ea1t \u0111\u1ed9ng b\u1ec1n v\u1eefng c\u1ee7a h\u00e3ng. Nhi\u1ec1u chuy\u00ean gia \u01b0\u1edbc t\u00ednh nguy c\u01a1 ph\u00e1 s\u1ea3n trong v\u00e0i n\u0103m t\u1edbi l\u00e0 r\u1ea5t cao n\u1ebfu t\u00ecnh tr\u1ea1ng thua l\u1ed7 kh\u00f4ng \u0111\u01b0\u1ee3c xoay chuy\u1ec3n k\u1ecbp th\u1eddi.<\/p>\n\n\n\n

Cu\u1ed1i n\u0103m 2017, GoPro sa th\u1ea3i g\u1ea7n 300 nh\u00e2n vi\u00ean. Th\u00e1ng 1\/2018, khi \u0111\u00f3ng c\u1eeda m\u1ea3ng drone Karma, c\u00f4ng ty sa th\u1ea3i h\u00e0ng tr\u0103m nh\u00e2n vi\u00ean kh\u00e1c, gi\u1ea3m t\u1ed5ng s\u1ed1 nh\u00e2n vi\u00ean to\u00e0n c\u1ea7u t\u1eeb 1.254 xu\u1ed1ng c\u00f2n d\u01b0\u1edbi 1.000 ng\u01b0\u1eddi.<\/p>\n\n\n\n

Th\u00e1ng 4\/2020, GoPro th\u00f4ng b\u00e1o sa th\u1ea3i 200 nh\u00e2n vi\u00ean (kho\u1ea3ng 20% l\u1ef1c l\u01b0\u1ee3ng lao \u0111\u1ed9ng) do \u1ea3nh h\u01b0\u1edfng c\u1ee7a \u0111\u1ea1i d\u1ecbch COVID-19, nh\u1eb1m c\u1eaft gi\u1ea3m chi ph\u00ed kho\u1ea3ng 100 tri\u1ec7u USD. Th\u00e1ng 10\/2024, GoPro c\u00f4ng b\u1ed1 k\u1ebf ho\u1ea1ch t\u00e1i c\u01a1 c\u1ea5u m\u1edbi, d\u1ef1 ki\u1ebfn c\u1eaft gi\u1ea3m kho\u1ea3ng 26% l\u1ef1c l\u01b0\u1ee3ng lao \u0111\u1ed9ng (t\u01b0\u01a1ng \u0111\u01b0\u01a1ng kho\u1ea3ng 240 nh\u00e2n vi\u00ean). Con s\u1ed1 n\u00e0y v\u01b0\u1ee3t qu\u00e1 k\u1ebf ho\u1ea1ch ban \u0111\u1ea7u v\u00e0o th\u00e1ng 8 c\u00f9ng n\u0103m l\u00e0 15% (140 nh\u00e2n vi\u00ean).<\/p>\n\n\n\n

C\u00e2u chuy\u1ec7n c\u1ee7a Nick Woodman v\u00e0 GoPro l\u00e0 m\u1ed9t l\u1eddi c\u1ea3nh t\u1ec9nh m\u1ea1nh m\u1ebd. N\u00f3 cho th\u1ea5y r\u1eb1ng, ngay c\u1ea3 nh\u1eefng thi\u00ean t\u00e0i c\u00f3 t\u1ea7m nh\u00ecn v\u00e0 ni\u1ec1m \u0111am m\u00ea m\u00e3nh li\u1ec7t nh\u1ea5t c\u0169ng c\u00f3 th\u1ec3 g\u1ee5c ng\u00e3 tr\u01b0\u1edbc ch\u00ednh s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a m\u00ecnh. \u1ea2o t\u01b0\u1edfng s\u1ee9c m\u1ea1nh, s\u1ef1 t\u1ef1 m\u00e3n, v\u00e0 vi\u1ec7c m\u1ea5t \u0111i s\u1ef1 t\u1eadp trung v\u00e0o gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i l\u00e0 nh\u1eefng li\u1ec1u thu\u1ed1c \u0111\u1ed9c ch\u1eadm m\u00e0 Woodman \u0111\u00e3 v\u00f4 t\u00ecnh ti\u00eam v\u00e0o \u0111\u1ebf ch\u1ebf c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n

(ngu\u1ed3n: T\u1ed5ng h\u1ee3p)<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

T\u1eeb m\u1ed9t k\u1ebb \u201ctay tr\u1eafng\u201d v\u1edbi \u00fd t\u01b0\u1edfng b\u00f9ng n\u1ed5 tr\u00ean chi\u1ebfc xe van c\u0169, Nick Woodman \u0111\u00e3 x\u00e2y d\u1ef1ng n\u00ean GoPro \u2013 bi\u1ec3u t\u01b0\u1ee3ng m\u1ed9t [\u2026]<\/span><\/p>\n","protected":false},"author":1,"featured_media":2364,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14,15],"tags":[],"class_list":["post-2363","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-subjects"],"_links":{"self":[{"href":"https:\/\/usdilab.com\/index.php\/wp-json\/wp\/v2\/posts\/2363","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/usdilab.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/usdilab.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/usdilab.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/usdilab.com\/index.php\/wp-json\/wp\/v2\/comments?post=2363"}],"version-history":[{"count":1,"href":"https:\/\/usdilab.com\/index.php\/wp-json\/wp\/v2\/posts\/2363\/revisions"}],"predecessor-version":[{"id":2367,"href":"https:\/\/usdilab.com\/index.php\/wp-json\/wp\/v2\/posts\/2363\/revisions\/2367"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/usdilab.com\/index.php\/wp-json\/wp\/v2\/media\/2364"}],"wp:attachment":[{"href":"https:\/\/usdilab.com\/index.php\/wp-json\/wp\/v2\/media?parent=2363"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/usdilab.com\/index.php\/wp-json\/wp\/v2\/categories?post=2363"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/usdilab.com\/index.php\/wp-json\/wp\/v2\/tags?post=2363"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}